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Introducing deduplication and identity resolution

In this guide, we describe how Splio deduplicates and merges data coming from your various data sources.

Firstly, we need to understand the main concepts of this feature:

Deduplication: This process prevents your database from having duplicates when importing new data in Splio, by updating existing users, products, or stores with the data provided in a new import.

Identity resolution: This process is the set of rules defining how two users with the same data for specific fields are merged into one digital identity in Splio. It happens after the technical deduplication.