Excluding recent buyers
For some of your Purchase campaigns, particularly those highlighting offers with a low purchase frequency (Refrigerator, Long-distance travel, etc.), you may need to ensure that no one who has recently purchased the highlighted offer is targeted.
👉 Just enable the Exclude recent buyers button on the Eligibility tab.
Defining the exclusion parameters
You then need to set two exclusion parameters👇
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1️⃣ Define the exclusion period
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2️⃣ Define which offers are included in the exclusion
The platform offers you 3 options:
same offers as campaignallows you to exclude recent buyers from the offers selected in the campaign.all buyersallows you to exclude all recent buyers, regardless of their purchases.selected offersallows you to select offers different from those selected on your campaign.
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👉 Once the filter is activated, customers meeting the exclusion rule will be automatically removed from the campaign audience.
✏️ You can update the exclusion rule at any time before arbitration by editing your campaign.