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Excluding recent buyers from a One-Shot campaign

Copilot Knowledge BaseCampaign ManagementOne-Shot Campaign Configuration

Excluding recent buyers

For some of your campaigns, particularly those highlighting offers with a low purchase frequency (Refrigerator, Long-distance travel, etc.), you may need to ensure that no one who has recently purchased the highlighted offer is targeted.

👉 Just enable the Exclude recent buyers button.

Defining the exclusion parameters

You then need to set two exclusion parameters👇

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1️⃣ Define the exclusion period

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2️⃣ Define which offers are included in the exclusion

The platform offers you 3 options:

  • same offers as campaign allows you to exclude recent buyers from the offers selected in the campaign.

  • all buyers allows you to exclude all recent buyers, regardless of their purchases.

  • selected offers allows you to select offers different from those selected on your campaign.

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👉 Once the filter is activated, customers meeting the exclusion rule will be automatically removed from the campaign audience.

✏️ You can update the exclusion rule at any time before arbitration by editing your campaign. Each time the rule is updated, the campaign scoring is restarted.