The Pre-computed attributes are indicators you can use as conditions in Custom Audience Filters, in your content personalization, in your Business Intelligence tool, and some are useful for Splio dashboards. They are based on the data imported into Splio. They are also called aggregates.
They are deterministic, based on your customer's past behavior, or predictive, meaning probabilities of future behaviors or probable characteristics of your clients.
On each of the attributes, the computing period is indicated: "over the last X months" or "on the total period". The latter implies this is calculated on the whole data set, with the 4-year limit.
Name | Category | Availability |
Number of discounted orders | Discounts | On-demand |
Share of discounted orders | Discounts | On-demand |
Average discount rate | Discounts | On-demand |
Tag - Engaged Contact | Engagement | On-demand |
RFM segmentation | Engagement | By default |
Previous RFM Segmentation | Engagement | By default |
RFM update date | Engagement | By default |
Historical RFM 3 months | Engagement | On-demand |
Historical RFM N months | Engagement | On-demand |
IFR | Engagement | On-demand |
Total Spent | Orders | On-demand |
Total spent during current Year | Orders | On-demand |
Total spent over 6 months | Orders | On-demand |
Total spent over 12 Months | Orders | On-demand |
Total spent over N Months | Orders | On-demand |
Total spent online | Orders | On-demand |
Total spent on Physical Stores | Orders | On-demand |
Total number of orders | Orders | On-demand |
Number of orders over the last 6 months | Orders | On-demand |
Number of orders over the last 12 months | Orders | On-demand |
Number of orders over the last N months | Orders | On-demand |
Total Orders online | Orders | On-demand |
Total Store Orders | Orders | On-demand |
Average basket | Orders | On-demand |
Average basket over 12 months | Orders | On-demand |
Average shopping basket online | Orders | On-demand |
Average shopping basket in-store | Orders | On-demand |
Average basket (custom) | Orders | On-demand |
Average frequency of order | Orders | By default |
Date of first order | Orders | By default |
Date of last order | Orders | By default |
Date of last online order | Orders | By default |
Date of last offline order | Orders | By default |
Tag - Multi buyer | Orders | By default |
Tag - New customer | Orders | By default |
Tag - Regular customer | Orders | On-demand |
Tag - High spending potential | Orders | On-demand |
Customer Lifetime Value | Orders - Predictive | By default |
Propensity to Buy | Orders - Predictive | By default |
Orders by category | Products | On-demand |
Total product quantity | Products | On-demand |
Quantity of product 6 months | Products | On-demand |
Quantity of product 12 months | Products | On-demand |
Average number of items per order | Products | On-demand |
List of categories | Products | On-demand |
Top 5 product category | Products | On-demand |
Tag - Multi categories | Products | On-demand |
Tag - Large size buyer | Products | On-demand |
Revenue per category | Products | On-demand |
Last Purchase date in a Specific Cat. | Products | On-demand |
Preferred shopping day | Purchase periods | By default |
Preferred shopping days | Purchase periods | On-demand |
Preferred shopping month | Purchase periods | By default |
Preferred shopping months | Purchase periods | On-demand |
Channel of first order | Stores | By default |
Channel of last order | Stores | By default |
Store first order | Stores | On-demand |
Store last order | Stores | On-demand |
Vendor last order | Stores | On-demand |
Store list | Stores | On-demand |
Tag - Web customer | Stores | By default |
Tag - Shop customer | Stores | By default |
Tag - Mixed customer | Stores | By default |
Tag - Single store | Stores | On-demand |
Tag - Multi-stores | Stores | On-demand |
Preferred Channel | Stores | By default |
Preferred store | Stores | On-demand |