Analyzing the arbitration of past campaigns with My Campaigns

Analyzing the arbitration of past campaigns

In the Past Campaigns tab of the My Campaigns menu , you can find the list and the results of your past campaigns arbitrated each day.

Depending on your needs, you can use filters to refine your analysis.

👉 Several filters are available and can be used independently or in combination:

For each daily arbitration, you can find the overall volume of individuals selected during arbitration.

By clicking the 📊 icon, a dashboard appears in a side panel.

The Graph View allows you to understand how the constraints defined when creating your campaigns were applied during arbitration. The funnel informs you about the volume of individuals selected during the different stages of arbitration.
Want to know more about the funnel steps? This guide should help.

The Demographics section provides information on the gender distribution of the audience you have contacted at the end of arbitration.

Click on the > button on the left of the line of the arbitration you want to analyze.

👉 You will find the list of One-Shot and Copilot campaigns arbitrated.

👉 For each campaign, you can view the number of individuals selected during arbitration.

👉 To go further, you can click the 📊 icon. The funnel will allow you to understand arbitration and volumetrics at the campaign level.

💡 Tips

At a glance, without having to go into the details of an arbitration, you can view the distribution by type of campaign (Purchase or Engagement) from the Campaigns column.
From this screen, you can also act on your campaigns:
- edit your Copilot campaigns and adjust the parameters for the following occurrences,
- or duplicate your One-Shot campaigns to reschedule them at a later date.