Define the audience for a Copilot campaign
Our predictive engine powered by Deep Learning algorithms is designed to target the most relevant customers. However, the nature of your communication may require certain audience restrictions.
The audience defines the group of customers who may receive the campaign. This is the "playing field" that our algorithms will seek to optimize by selecting only those individuals most likely to buy.
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👉 The Eligibility tab of the Copilot campaign creation page lets you define audience restrictions.
Your campaign reaches all your customers, with no restrictions.
If there are no audience restrictions, you don't need to apply any filters to your campaign and can skip this step.
Your campaign reaches only certain customers
If you want to reserve your campaign for certain customers, then you need to apply a filter to restrict the audience.
👉 From the Audience Filters drop-down list, you'll find all the filters you've previously created in Custom Audience Filter.
You can then:
select an existing filter.
Or create a new audience filter directly from this interface by clicking on the
New Audience Filterbutton. If you want to know more about audience creation, you can read this guide.
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Below the search bar, you'll find details of the volume of individuals included:
Selected volumeshows the number of individuals included in the audience filter you have just defined (here, 401 120 contacts).Specificity volumegives you the volume of individuals meeting the specificities you may have defined for certain campaign types in the first stage of their creation.
⚠️ Audience filter and specificity are recalculated daily. The volumes displayed here correspond to the values for day D.
⚠️ These volumes correspond to the maximum audience. After arbitration, the volume of individuals selected may be lower.
Excluding recent buyers from the campaign
For some of your Purchase campaigns, particularly those highlighting offers with a low purchase frequency (Refrigerator, Long-distance travel, etc.), you may need to ensure that no one who has recently purchased the highlighted offer is targeted.
👉 If you have enabled the option in your Settings, an Exclude recent buyers button appears below the Audience Filters field.
To find out more about excluding recent buyers, please read this guide.