Defining the audience for a One-Shot campaign

Our predictive engine powered by Deep Learning algorithms is designed to target the most relevant customers. However, the nature of your communication may require certain audience restrictions.

The audience defines the group of customers who may receive the campaign. This is the "playing field" that our algorithms will seek to optimize by selecting only those individuals most likely to buy.

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👉 The Audience Filter field on the One-Shot campaign creation page lets you define restrictions.

Your campaign reaches all your customers, with no restriction

If there are no audience restrictions, you don't need to apply any filters to your campaign and can skip this step.

Your campaign reaches only certain customers

If you want to keep your campaign for certain customers, then you need to apply a filter to restrict the audience.

👉 From the Audience Filters drop-down list, you'll find all the filters you've previously created in Custom Audience Filter.

You can then:

select an existing filter.
Or create a new audience filter directly from this interface by clicking on the New Audience Filter button. If you want to know more about audience creation, you can read this guide.

Excluding recent buyers from the campaign

For some of your campaigns, particularly those highlighting offers with a low purchase frequency (Refrigerator, Long-distance travel, etc.), you may need to ensure that no one who has recently purchased the highlighted offer is targeted.

👉 If you have enabled the option in your Settings, an Exclude recent buyers button appears below the Audience Filters field.

To find out more about excluding recent buyers, please read this guide.