The Splio pack
👉 Audience creation may be different for our clients that are equipped with our two platforms:
Splio Marketing Automation
CRM Copilot
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By audience creation, we mean:
Counting the contact base to prepare a campaign or to understand a customer segment
Creating an audience to send a campaign on any channel
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How to manage with CRM Copilot
👉 Here are our guidelines for CRM Copilot users to optimize the use between the two platforms.
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🎯 When you need to schedule a campaign, regardless of the channel, you must use CRM Copilot plaftorm and define eligibility via Custom Audience Filter.
for all One Shot and automated Campaigns
if you want to know more about the use of Custom Audience Filter, this One-shot article or this Copilot article should help.
📊 If you want to obtain analytics and KPIs (Revenue, Purchase patterns, etc.) on your population you must use Customer Audience Filter (look at this article).